Case Studies
Work that moved numbers.
We don't pitch decks of vanity metrics. Each case study below is a real brand, a real brief, and the real outcome — measured in views, earned placements, and IP we can run again.
Featured Case Study
Yas Island × Pick Your Trail
Travel · Tourism · Human × AI
The Brief
Put Yas Island on the radar of Indian travelers — not as another destination ad, but as a story India would actually share.
The Idea
We built Pick Your Trail — the world's first Human × AI travel collaboration. Actress Sahher Bambba traveled Yas Island in the real world, while India's first AI superstar, Naina, traveled the same island in a parallel, generated reality. Two trails. One destination. A phygital tour built for the scroll.
The Execution
- • On-ground talent shoot across Yas Island's hero experiences
- • AI-generated travel narrative starring Naina, frame-matched to the live shoot
- • Cross-posted across talent, AI persona, and brand handles
- • PR rollout positioning the campaign as a category first
The Outcome
17M+ views, 9 earned editorial placements, and a repeatable IP we are now expanding to new destinations. Coverage in Economic Times, Times of India, BW Travel, and MSN.
By the numbers
Case Study
Yas Island × Yas Vibes Series
Travel · Creator-Led · Gen Z Culture
The Brief
Position Yas Island as a high-energy lifestyle destination, driving awareness and aspiration among Gen Z through creator-led storytelling.
The Approach
We engineered a vibe, not just a campaign. By flying with 12 creators to Yas Island, we turned Yas Island into a live content playground — driving both direct audience engagement and strategic cross-post amplification to maximize reach among Gen Z.
The Results
- • 9.03M total reach delivered organically
- • 4.75M via creator-led engagement
- • 4.28M via cohort reel amplification
The campaign didn't just drive visibility — it built cultural relevance, positioning Yas Island as a must-experience Gen Z destination.
By the numbers
Case Study
Tigerfire × BMW
India's first "Luxury Bar Crawl"
The Activation
A landmark activation blending luxury automotive with premium spirits — a format that generated strong organic content and brand association.
"This activation set the benchmark for what creator-led experiential campaigns can look like in India — combining brand storytelling, influencer reach, and premium production into a single, amplifiable format."
Format
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