Local instinct.→Global standard.
We run always-on creator programs across 20+ markets. One team. One dashboard. One standard. Whether you're launching in Lucknow or relaunching in LA.
Predictive Influence Intelligence
Influence is Complex.
We Make It Click.
Influencer Marketing today feels scattered. We bring the pieces together using predictive intelligence. No more guessing, no more forced fits — just a clear, data-backed picture of where your spend is going.
The operator
Most agencies run campaigns. We create movements.
A campaign ends. A program compounds. We hold the strategy, the creator relationships, the production, the paid amplification, the compliance and the measurement under one roof — so brands stop rebuilding the wheel every quarter.
Strategy & creators
Audience maps to creator selection. Built on data, not vibes. 25,000+ creator network across India, APAC and the US.
Content & paid
UGC and studio-grade short and long form. Whitelisting, Spark Ads, performance creative testing. Organic gets a media engine, not a press release.
Compliance & measurement
FTC and ASCI disclosures. Brand-safety filters. The Puzzle Score — our own framework that rolls reach, engagement quality, sales impact and authenticity into one number per campaign.
Featured Work
What it looks like at full volume
Yas Island × Pick Your Trail.
The world's first Human × AI travel collaboration. We paired actress Sahher Bambba with India's first AI superstar, Naina, for a phygital tour of Yas Island. 17M+ views. Earned coverage in Economic Times, Times of India, BW Travel and MSN.
Local instinct, in practice
Built in Mumbai. Run in 20+ markets.
Most global agencies don't get India. Most Indian agencies can't run a US-grade operation. We do both, with the same team, on the same Slack channel, against the same dashboard.
India
Home base
Tier-1 metros to Tier-2 launches. 25,000+ creator network. Hindi, Tamil, Punjabi, Marathi and seven more.
Featured lane
4.8M-strong Indian diaspora. FTC-compliant contracts. USD payouts in 7 days. On-ground production from Edison to El Cerrito.
Read more →Gulf
Destination & hospitality
UAE and Saudi. Built for destination marketing, real estate and hospitality clients. Yas Island, Trident Hotels, Oberoi Group.
Every Piece Has a Purpose. No Forced Fits.
We don't represent a directory; we represent a standard. Every creator in the Puzzle ecosystem is rigorously analyzed for audience quality and content consistency.
Clicked with us.
Across automotive, real estate, hospitality, BFSI, FMCG, pharma and travel.
And many more
The missing piece of your strategy.
Tell us about your brand. We'll come back with what's missing.
Start a program