Cross-Border
Capabilities.
A bridge between India's creator economy and US brand ambitions. We design diaspora-first campaigns that earn attention from Edison to El Cerrito — and we handle every legal, financial, and production detail in between.
What we do
One team. Two coasts. Zero friction.
Whether you're a US brand chasing the South Asian wallet or an Indian brand entering North America, we run the playbook end-to-end — from creator sourcing to FTC-compliant disclosures and USD settlement.
Diaspora Creator Pools
Vetted South Asian creators across NY, NJ, TX, CA, IL & FL — segmented by language, generation, and cultural fluency.
FTC & Brand Safety
Every contract and disclosure ships FTC-compliant. Brand safety filters for political, religious & competitive risk.
USD Payouts & Tax
USD native invoicing, IRS W-8BEN/W-9 handling, GST credits where applicable, and FEMA-aligned inbound flows.
On-Ground Production
US-based crews, studios & locations. Permits, insurance, talent waivers — handled.
Cultural Localization
Scripts that work in Hinglish, Punjabi, Tamil and Gen-Z American. We adapt, we don't translate.
Bi-Directional Reporting
Single dashboard for performance across both markets. INR + USD spend, cost-per-eyeball normalized.
How a cross-border campaign runs.
Market Audit
Diaspora segmentation, competitive whitespace & cultural temperature read.
Talent + Legal
Roster shortlist, FTC-ready paperwork, W-8/W-9 collection upfront.
Production
Mumbai studio + US ground unit operate as one timeline, one Slack channel.
Payouts + Reporting
USD wires settled in 7 days. Dashboard live from day one.
Planning a US launch — or a US-targeted India campaign?
Let's scope the shortest path between your brand and the audience that buys.
Talk to the Cross-Border Team