How we work
The Puzzle Protocol
Four steps. One operating system. Built so that strategy, creators, content, paid, compliance and measurement live under one roof — and compound.
Decode
We don't start with a brief. We start with a forensic audit of your whitespace. Where are competitors weak? Where is the audience hungry?
Category teardown, share-of-voice mapping, audience demand signals, and creator landscape diagnostics — before a single dollar is committed.
Align
Stop picking influencers because you 'like their vibe.' We select on Audience Quality Scores and Brand Safety filters. If the data doesn't fit, the deal doesn't happen.
Audience overlap modelling, fake-follower screening, sentiment & brand-safety filters across our 25,000+ creator network in India, APAC and the US.
Forecast
We simulate the win. Before a single post goes live, we provide a projected outcome model for Reach, Engagement, and Conversion.
Predictive performance modelling with confidence bands, channel mix recommendations, and a pre-flight Puzzle Score so you know what 'good' looks like.
Pivot
Set it and forget it? Never. We monitor live sentiment and pivot content angles in real time to squeeze every drop of ROI.
Live dashboards, weekly creative iteration, paid amplification tuning, and post-campaign Puzzle Score with FTC/ASCI compliant reporting.
The measurement layer
The Puzzle Score
One number per campaign. Reach, engagement quality, sales impact and authenticity rolled into a single, comparable metric — so every program builds on the last.
Ready to run the protocol?
Tell us about your brand. We'll show you the missing piece.
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